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Saturday, January 21, 2012

PressPausePlay by House of Radon

http://vimeo.com/34608191

PressPausePlay

34608191

An extremely well done media project on the current state of electronic media from the inside.

Society has been given a gift. This wonderful film has captured the interior segments, discussed and speculated on it's ramifications.  As is the case of so many of the best gifts, it was dreamed of, but not asked for. Many who profit will find this gift unwelcome and try to control, or even stifle it in the name of .........…whatever.

The "Old" look on this gift with speculation, the norm is changing. The old don't like change.  It means learning new rules and at best once learnt, becoming a second rate player.  Hence the attempts to control change. In the name of………..whatever.

The "Young" don' t look at this gift as a give at all, It's just there. Part of their world. Just there.

In the new paradigm all can play, be a part and produce. But the hard realty is  the collective hive mind of the mass will dictate what will stay today, and what is relegated .   That's the scary part, as this is the same mechanism that gave us chain restaurants, kept American Idol on TV, and of course made "The Twilight Saga" hit media.

 

 

 

 

 

 

 

 

 

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